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Architecture Marketing 2021: Three Amazing Ways to Promote Your Concept Design Ideas

Posted on: February 15th, 2021 by iKix

“Architecture Marketing is an effective and collaborative way to elevate your concept design for attracting potential clients.”

Marketing is an essential and effective tool for your architecture & design firm to increase its brand visibility. However, most of the designing firms think of marketing as a costly investment and miss a huge piece of a slice in the market. Digital technology has brought innovative marketing tools, and social forums to reach your target audience directly and showcase your new design concepts and ideas.

“There are a million ways to plan and design your architecture but the only way to make a client understand your concept vision is through marketing.”

Architects and architecture design companies often fail to understand the potential value of marketing to create strong relationships with clients. Marketing allows you to express the vision behind creating your concept ideas and act as a catalyst for business growth.

 

Here is the list of emerging marketing ideas and concepts for 2021 and beyond

  1. 3D Printed Display Scale Models

The introduction of architectural 3D printing or additive manufacturing in AEC industry has allowed architect players like you to create prototype scale models to showcase conceptual design ideas in real-life visual models rather than complex 2D plan sketches.

A 3D printed architectural scale model communicates the floor plans, sectional and landscape designs in three-dimensional views physically and visually showcasing the aesthetics of the finished product even before the construction begins. This allows clients and stakeholders to easily analyze and approve the conceptual design for construction.

 

iKix 3D architectural & Industrial Scale Model Making Services

 

3D Display/Marketing Scale Models Help Architects to:

  • Easily convey the plan, structure & elevation scheme to clients
  • Provides a broad spectrum of insights about concept design
  • Allows unparalleled design explorations before construction begins
  • Increases business value proportion
  • Attracts potential customers for clients
  • Provides a high level of realism in the construction aspect

 

  1. Digital Press Releases

Recently search engine giants like Google, Bing & Yahoo have mentioned that digital press releases can generate 50% more visibility on the internet through their online news and publishing sites. Architecture firms can utilize press release distribution sites to publish a short article about their services along with 3D printed conceptual model designs to increase brand visibility and attract potential clients around the globe.

 

Press release ideas for architecture marketing

 

Below are some of the top-ranking digital press release sites:

  • Newswire
  • Marketmirror24
  • Businesswire
  • Webnewswire
  • Marketpressrelease
  • Prfree
  • Prsync

 

  1. Pinterest

Pinterest has been considered as the value-based social platform for promoting architecture and designer firms. It is a content-sharing collaborative tool to attract and engage a large community audience. The platform mobile-friendly and interactive user interface allows you to easily upload and share 3D conceptual design model images and videos to create a buzz among potential clients and audiences.

 

Pinterest architecture marketing ideas for 2021

 

Benefits of Pinterest Platform for Architects:

  • Connect with 1M+ architecture & design communities
  • Easily upload & share concept design images & walk-through videos
  • Engage and attract potential clients
  • Real-time analytics and monitoring of your pins

 

“Buildings are getting so complex. An architect can’t sit in a room with the door shut and with no connection to the outside world,”  says Larson

The need for creating sustainable architecture designs made architects come up with the most complicated concepts. The 2D plan sketches of the concept designs cannot narrate the entire vision of an architect to the client. With unparalleled marketing techniques such as displaying the 3D conceptual scale model, an architect can visually communicate and engage the clients and stake holders for immediate approvals.

Scope of Additive Manufacturing in Industrial Applications-2021

Posted on: January 12th, 2021 by iKix

Additive manufacturing has revolutionized the industrial and manufacturing sector due to its speed, efficiency, and accurate production of complex structures. These 3D models mimic the feel, functionality and look of the actual product design. 

What is additive manufacturing? 

Additive manufacturing, also known as 3D printing, is the advanced technology used to produce 3D printed physical models. It is the process of joining or adding printing substances to produce robust finished products within a short turnaround time. SLS/SLA and fused deposit printing (FDM) are some of the popular printing methods used in additive manufacturing. 

   

Major industrial applications of additive manufacturing: 

 Aerospace 

From producing lightweight spacecraft parts to satellites, the application of additive manufacturing in the aerospace industry is vast. This technology is mainly used to produce aerospace engineering model parts with complex geometric structures.   

  

Automotive  

 The automotive industry has adopted this technology to produce mechanical structures with complex designs. Using the rapid prototyping process, they produce large auto parts to be used in the vehicles. Exhaust tubes, disk brakes, lightweight parts in electrical vehicles and other mechanical parts can be produced using this technology.  

  

Healthcare 

 The healthcare industry has been at the forefront of using this technology to help improve quality of care. The production of low-cost prosthetic hands using 3D printing has made it affordable for several patients.  

  

Some of the medical applications using additive manufacturing include:   

  • Realistic organ replicas  
  • Prototype medical surgery tools 
  • Bio-printing for tissue transplants 

   

  

Oil and Natural Gas 

 Oil and gas companies have implemented this technology to create turbines, valves, and other structural components. Oil rigs are operated in remote locations and it is difficult to transport spare parts and other complex components within a short time. Using 3D printing, any kind of structural components can be manufactured on-demand at the site. 

    

Construction and architecture 

  Architects and construction building engineers were among the earliest adopters of physical printed 3D architecture scale models. The majority of this technology is used to create building mock-up models, architecture models, construction prototype models for demonstration and design communication purposes. Several 3D printed houses and commercial centers have been developed and it may soon be implemented in mainstream building constructions. 

    

Future scope of additive manufacturing in industrial applications:    

The traditional operations in the industrial and manufacturing sectors have been experiencing a rapid decline for the past few years. Speed, efficiency and accuracy are essential to increase their productivity, which can be achieved using additive manufacturing.    

  

There are several advantages of using this technology in various industrial applications.  

Advantages of 3D Printed Physical Scale Models
  • Short production time 
  • Accurate replication of highly complex shapes  
  • Flexibility to produce customized parts 
  • Reduced labor costs 
  • Quick on-demand production in site 

    

Professional Scale model makers use additive manufacturing technology to produce physical prototype, mock-up and working models within short turn around times (TAT). 3D printed models help businesses to meet the complex design demands quickly with real-life aesthetics. Architectural, industrial and engineering consultants can make use of 3D printed scale model to present their design ideas to clients and investors for approval.  

Evolution of Making Architectural Models Using 3D Printing Technology

Posted on: November 30th, 2019 by iKix

The growing competition in the AEC industry (architecture, engineering and construction) has made architects and project developers to create structurally sound and stable architectural model designs. Over the years, the building structures have become more complex due to the constraints on space, environment and other socio-economic factors.

With 2D drawings or designs, architects and engineers are facing several challenges to showcase their conceptual designs. The introduction of 3D printing technology in the model making industry has created a platform to demonstrate and present 2D designs in visually appealing real life models.

Wait!

You may ask:

“How does 3D printing work in making architectural models?”

3D Printing, otherwise called as additive manufacturing (AM), is a prototyping procedure whereby a three dimensional physical object is created. Based on technology similar to the ink jet printer, with 3D printing it is easy to replicate any kind of complex structure. 3D printing involves building an item by putting down progressive layers of materials- for example, powders, fluids, plastics, metals and earthenware and making them cling to one another. This type of additive assembling begins by making a three-dimensional model utilizing computer-aided-design (CAD).

A virtual model of a three dimensional file, also known as stereolithography (STL File) is created with sliced cross-sections to provide the exact scale size of the model to be printed. The scaled STL file is inserted into the 3D printer to create horizontal layers of the model with appropriate colors. The 3D printed model undergoes a series of post processing procedures in order to make its surface smooth and robust.

Here are some advantages of using 3D printing technology in making architectural models:

Fast and Robust

3D printing has revolutionized the traditional methods of making architectural models by significantly reducing the time taken. Traditional model making requires months of hard work to complete and is prone to errors.

With advanced 3D printing technology, any complex designs can be uploaded in the form of a CAD file to print real life colorful replicas within hours. The printed architectural models are high in precision, elegant and robust in nature compared to traditional models. These features allow them to be displayed in any kind of environment.

Better Visual and informational models

A 2D design idea with the help of drawings cannot communicate the true vision of the architect or project developer. However, with 3D printing, they can visualize a real time final project model, which bridges their design ideas with the reality of the project.

Traditional building models lack detailing and accuracy with several design restrictions such as draft angles, undercuts and tool access. A three dimensional architectural model offers design freedom for clients to produce visually appealing and informational building models.

Mass Production with Short Turnaround Time

Is it possible to produce large complex models within short period of time?

Yes!

With 3D printing, it is possible!

Owing to the large area of architecture design, clients may require a large number of building blocks to be produced in order to communicate their project designs in a broader scale. With traditional methods, it becomes a tedious task to produce large number of complex designs into physical models within a scheduled time.

A 3D printer uses rapid prototyping process to bring complex geometric designs into reality. This enables users to produce large number of miniature scale models within a short turnaround time.

Less Material Wastage

Additive manufacturing or 3D printing consumes less print material required to produce the model. In traditional methods, the material will be subtracted from the original block to create the required shape of model. The extracted materials will be in the form of shavings which cannot be reused and end up as waste.

In 3D printing, rather than extracting material, it “includes” material layer by layer so that what is required gets utilized. Along these lines, additive assembling can decrease material expenses and waste by as much as 90 percent.

Creative Freedom

3D printing offers a life line to architects and designers to create complex designs and bring their vision to reality without any challenges. It is a user-friendly technology and aids their creative process without any boundaries.

3D printing has reinvented the process of making architectural models with innovative and customized designs. It gives businesses an edge in a competitive market. By adopting this technology, designers can produce professional detailed models, which help them to visualize their designs effectively before submitting the final architectural plan.

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